ReedPop, the global convention organizers responsible for bringing us Star Wars Celebration, New York Comic Con, C2E2 and a host of other big-time events, have launched a brand new online marketplace. Titled The Haul, the site aims to help third-party sellers get their products into the hands of collectors worldwide as we all continue to deal with the ongoing effects of the COVID-19 pandemic.
ReedPop is launching The Haul, a new online marketplace for third-party sellers, on October 1, the company announced.
The new marketplace will be paired with ReedPop’s content initiative, Metaverse, as an always-on destination for fans. The move is part of a significant pivot online by the company, which in addition to The Haul and Metaverse also includes tabletop game site Dicebreaker and cosplay site Cosplay Central.
“The loss of in-person conventions over the past year was detrimental for artists and businesses who depend on large-scale fan conventions to bring awareness to their products,” ReedPop Global President Lance Fensterman said in a statement accompanying the announcement. “As our team at ReedPop moves forward with a hybrid virtual and live convention model, we want to make sure we are maximizing the scale at which these businesses are being discovered by recreating that experience 365 days a year.”